The God of Fortune, Caishen (財神), is one of the most recognizable and celebrated figures during Chinese New Year. Widely regarded as the bringer of wealth and prosperity, Caishen is often welcomed into homes, businesses, and community gatherings as a way to invite good fortune for the year ahead. Dressed in vibrant robes and adorned with symbols of abundance, his presence creates a joyful and festive atmosphere that resonates across generations.
During New Year celebrations, Caishen is commonly seen greeting families, handing out red envelopes, and spreading blessings of luck and success. For many, his visit is more than a tradition—it’s a cultural reminder of hope, renewal, and the promise of better days. The God of Fortune embodies the spirit of new beginnings, encouraging people to look forward with optimism and gratitude.
Whether appearing at lively festivals, stage performances, or special events, Caishen continues to play an important role in keeping the essence of Chinese New Year alive.
